Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Bongo Fragrance To Launch - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Bongo Fragrance To Launch

Author Image

By: Jamie Matusow

Editor-in-Chief

Iconix Brand Group, Inc. has entered into a license agreement with First American Brands, a subsidiary of Italian fragrance marketer Vapro International for its BONGO brand. The new signature scent and beauty products will launch for Holiday 2006.

The fragrance will be distributed at mid-tier department and specialty stores and retail from $28.00-$45.00. The partnership with First American Brands continues the company’s expansion plans for the Bongo brand.

“We are excited to launch the Bongo signature scent. Bongo has a very high level of consumer awareness among the 14-24 age group and research shows that this demographic is always looking for new fragrances. This was a perfect opportunity for us to partner with a brand that has strong brand recognition with the marketing support and expertise of Iconix,” says Antonio Lemma, chief executive officer, First American Brands.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters